How It Works
Catching the Fish
We go fishing
All of our fish is harvested using small boats that are less taxing on the environment than larger commercial vessels.
We spear the fish
95% of the fish we harvest are shot, not caught. This allows us to be very selective on which fish to actually harvest. Our love for freediving and spearfishing is what has led us to start this business.
We clean and prep the fish
All of the fish are cleaned by us in a local facility that has the highest standards for safety and cleanliness. We follow all regulations and guidelines set forth by the City of Virginia Beach.
We deliver the fish right to your door
For now, we are offering free delivery to the oceanfront community, delivering by bike when we can and using eco-friendly packaging. We really want to keep this local and employ neighborhood kids looking for a part time job. We want them to be a part of our business and community while also passing down knowledge about our local waters and resources. If you live outside of the delivery zone please contact us and we will work on a way to get you fresh fish!
All of our fish will be delivered ‘pan ready’. Just open the package and cook by any means you’d like! Pan, grill, oven, fryer – You choose! There should be no issue of pin bones or excessive bloodline. We have been getting yelled at by our mothers, girlfriends and wives long enough to know better.
You remember the fish stuck flopping around in your grand daddy’s cooler full of warm beer? You won’t find anything like that here!
In addition to our harvesting techniques, your fish are humanely dispatched immediately after being shot using the Japanese technique of ikejime. Shortly after being dispatched, they are then pre-cleaned and iced down in a slurry. These methods reduce the buildup of lactic acid and ammonia which are the after products of your typical stressed out dying fish you’d get at the supermarket.
By minimizing these chemicals your filets and steaks have an exponentially increased shelf life and are tastier when it comes time to cook. By going the extra mile out on the boat, you end up with the best product possible. You will no longer wonder when this fish was caught or have to worry if it was well looked after on the way to your plate.
Keeping the fish local and as close to where it was caught as possible.
Using Minimal Plastic
Our priority is the minimal use of plastic to keep the environment safe.
Because the select ability of spearing, there is zero bi-catch.
How to Care for Your Fish
Other than what is stated on the safe handling label we cannot give guidance on how to store your fish.
However, we can tell you how we look after our own catch in our own homes. If the fish is left in the fridge for a day or so, we do a simple pat down with a paper towel before cooking. If we are storing for an extended time in the fridge, we wrap in paper towels and change those towels daily.
For the most part we feel that water is any meats worst enemy. Again, this is the technique that we follow in our homes. Please always follow FDA guidelines and safe handling techniques.
More on Our Green Approach
While on the water, we use small boats at optimal speeds to reduce our carbon footprint. On land, the fish is processed in a shared commercial kitchen and our preferred method of packaging is with paper. Most of the time it is then distributed by bicycle to your doorstep. There will be times when we will have to use a vehicle to make the delivery especially if it is outside of the Shadowlawn area.
The remaining parts of the fish that are not currently appealing to the majority of the public is then used to either feed our family, make fish stock, create dog treats, bait our crab pots or for chum on the next trip out. 100% of every fish harvested is used in some way.
In the future, we look forward to introducing you to non-traditional parts of the fish that are even tastier and more nutritious than your typical de-boned and skinned filets.
How to Order
If you won’t be home, we ask that you please put a cooler with ice or frozen water bottles on your porch or some other obvious location in your front yard/front property where we can leave your fish.
Get the ice ready
Please make sure the cooler has ice in it and that it is large enough to hold the amount of fish that you ordered.
Ordering & More
Reach out to us if you have questions or need more info.